Hi, I’m Nick.

I’m the founder of branchpoints, a software company that helps pharma marketers make better strategic and creative decisions faster.

Before that, I spent 15+ years at leading healthcare agencies as a creative director, engagement strategist, and director of applied AI. Different roles, same preoccupation: helping healthcare brands solve their hardest marketing challenges. In 2020, I was named to the inaugural class of MM&M’s 40 Under 40.

After the ChatGPT big bang, I fell hard down the AI engineering rabbit hole. That experience convinced me that bolting new tech onto old workflows was a horseless carriage. And that rebuilding from first principles is the only way to fully realize AI's potential.

Which is how an English major and career creative ends up starting a software company. I occasionally write about that experience at Towards Technical.